Product Design & Campaigns

Zane's product design and campaign work sits at the intersection of creative direction, business strategy, and cultural insight.
At Sire Spirits, as VP of Creative under Curtis "50 Cent" Jackson, he led the design and launch of three new spirits and Champagne products from concept through to market, directing every element of the work from packaging and identity through campaign rollout. During the same tenure he built a multinational partnership with Coca-Cola that connected federal agricultural policy, a celebrity investor's civic agenda in Louisiana, and a Fortune 500 company's brand interests into a single deal that served every party simultaneously.
At Southern Glazer's Wine and Spirits he built an entirely new national department from a single consultant role, developing over a thousand custom beverage programs and growing managed portfolio revenue significantly over eight years.
His approach to product and campaign work has always been the same: find the larger opportunity inside the brief, design something that earns its place on the shelf or in the room, and connect the stakeholders who benefit so the result outlasts the launch.