Executive Creative Director & Designer in spirits and luxury
Featured Projects
About Zane
Zane Harris is a creative executive, product designer, and spirits industry veteran with 25 years of work that spans bartending, brand building, glassware design, product design, and luxury experiential events. The through line across all of it is the same: see the gap, build the thing, make sure everyone wins.
Glassware
Design
A 2017 partnership with Riedel produced the Drink Specific Glassware line, the first collection in the company's 270+ year history designed specifically for cocktails, and one of the most successful product launches Riedel has ever had. A second collaboration, BAR Rituals, followed in Spring 2026.
Experiential
& Events
For most of his career Zane has built and led experiential work for the spirits industry, designing brand activations, product launches, and trade programs for Diageo, Campari Group, Pernod Ricard, Brown-Forman, and the individual brands within them. From 2013 through 2015 he led beverage programs at The McKittrick Hotel, home to Sleep No More, The Heath, and Gallow Green, and has conceptualized acts, fabricated set pieces, and performed on stage with Lucent Dossier Experience, the Los Angeles based experiential circus troupe. More recently his work expanded into luxury experiential through The Cup Bearer, with clients including Prada, Rolex, Hennessy, Macallan, Van Cleef & Arpels, Veuve Clicquot, Audi, Meta, and Microsoft.
Product Design &
Campaigns
Zane has directed product design and campaign work across some of the most recognizable names in spirits and luxury, including the design of three new spirits and Champagne products and a multinational Coca-Cola partnership at Sire Spirits, alongside campaign and brand creative built at Southern Glazer's Wine and Spirits, the largest distributor in the United States.
Photography & Film
Zane's photography and film work reflects the same design sensibility as everything else he does. Precise, atmospheric, and built around the subject. As director, producer, and at times the photographer or cinematographer, his work spans editorial and brand photography, mini documentaries that profile artists in their own voice, content and edutainment videos, and live streamed and hosted online events for global audiences.
Press & Visibility
Zane's work has been visible across print, on screen, and in the world's top bars and restaurants. The Riedel Drink Specific Glassware line has appeared in Euphoria, The Studio, Challengers, Minx, A Quiet Place: Day One, and Big Mistakes among others, and his writing and bartending have been featured in Esquire, GQ, Playboy, Maxim, Imbibe, the New York Times, Forbes, and Newsweek.
